Today has been a day for networking.
The importance of networking for a freelance writer is almost unfathomable. It’s all about getting your name out there and letting people know exactly what you have to offer.
Today was one of those rare days where my “paid” workload was pretty quiet (for freelance writers, there’s always work to be done whether it’s paid or not). So, as I said, today was all about networking.
After receiving another great inspirational post from Young Pre Pro, I decided to get out there and really try to expose my blogs. There are numerous ways to do this, but one of the simplest and most effective tools to use are social network sites.
How I used social networks to drive traffic to my blogs
I decided to use the two sites that I am most familiar with; Facebook and Twitter.
Facebook – I set up a fan page. The page benefits me in several ways:
- It acts as a Landing Page for prospective clients. I used my own name followed by the service I offer as my profile name for the page, so: Memma Hough; Freelance writer for Online content. I let everyone that visits the page know straight away that I’m available for hire by saying exactly that in the information section that’s displayed beneath my profile picture.
- It drives traffic to my blogs. By sharing my posts to the Facebook page, not only do I increase my overall exposure for my blogs, but I am providing ample examples of my work for anyone looking to hire a writer.
- By using my own page to like other pages, I am heightening my profile again. In addition to this though, I am able to look for companies that I might like to work for; About.com; Make Up For Ever; eHow.com and so on. Even if they are not looking for a writer at the moment, if they know about me now and like what they see, this can serve as a foot in the door should a position come up with them in the future. It could even lead to me getting head-hunted which is of course, every writers dream.
Twitter – I already had a Twitter account (@MemmaHough). Unfortunately, I don’t use it nearly enough. I decided that this was to change today. I began to Tweet links to my blogs as well as my Facebook page. This casts a wider net again for readers. In the same way that I liked other Facebook pages, I also followed other people and companies that are in my specialized fields.
Has it worked?
Well none of my posts have gone viral yet. BUT, when I checked my stats for the blogs and my Facebook page, I was pleased to see that my effort was already beginning to pay off. I’ve received more views on both of my blogs today than any other day since I started them. 95% of those views are from Facebook referrals.
Obviously it is by no means time to rest on my laurels, but for a first attempt; I think it’s a peachy result!
On a side note: I have also used Facebook as a resource for a future blog. I’ve asked people for photos of their amazing Halloween pumpkins. Fortunately, I have many kind friends who know their way around a pumpkin with a carving knife. I can’t wait to put the Pumpkin post up tomorrow and showcase their talents.